TRADEMARK REGISTRATION

Importance of a Trademark

Nowadays, the importance of branding is known. As a matter of fact, it is seen that businesses that know the importance of the brand and determine their investment and marketing strategies accordingly have a competitive advantage over their competitors.

Our team knows the value of registering your brand, monitoring the processes and protecting your brand, which has become one of the most important values of your business in the marketing age.

Although brand is considered an abstract concept, it is essentially an asset value. It is recorded by registration in the Turkish Patent and Trademark Office registry and can be subject to dispositions such as sale/transfer and licensing. As a matter of fact, today the brand has become an important value that can be accepted as collateral. There are many examples where the brand alone reaches a value higher than the active and passive assets of the entire business and even the capital. It is therefore extremely important to register and protect a mark with your fingerprint on a commercial line.

Trademark classification and Class Selection

A system called the Nice Classification System is used to determine the goods and/or services covered by trademarks. In this system, goods are determined in classes 1 - 34 and services are determined in classes 35 - 45. The scope of protection of the trademark is determined according to the goods and/or services for which it is registered. For this reason, it is very important to determine the classes during the registration application stage, taking into account your field of activity and the investments you plan in the future.

Preparation for a Trademark Registration

The preparation phase in trademark registration processes also gains importance in terms of time and cost. First of all, the similarity of the trademark to be applied for in terms of trademarks registered before the application date, and the concrete situation regarding its use by other persons and institutions in the relevant sector are important in terms of ensuring registration.

We recommend that you review Nice Classes carefully before applying. Click to see all Nice Classes.

Scope of Protection

The protection period for registered trademarks is 10 years from the date of application. At the end of this period, trademark registration can be renewed for ten-year periods.

Registering the trademarks of your business will provide you with the following benefits;

• Your right ownership will be recorded in the registry of the Turkish Patent and Trademark Office.
• It allows you to get a domain name with .com.tr extension.
• It provides legal protection against imitation, similar and confusing uses and protection before customs offices to prevent such uses.
• It ensures that in the future, if applications are made for the registration of trademarks similar to yours, the applications will be rejected.
• It allows you to benefit from supports and incentives within the framework of relevant regulations.
• Since it has a saveable asset value, it provides the opportunity to easily convert it into cash and collateral.

Our Services

It is also very important to obtain legal consultancy regarding the services provided in terms of trademark registration. If the rights arising from trademark registration are subject to legal dispute, getting support from consultants who are familiar with the registration processes and experienced in their field will ensure that these processes are managed more healthily and at less cost for your business. Examinations to be carried out by our team of experts in the field before the trademark application, execution of the application, management of the registration processes and after registration, both to protect the trademark on your behalf and to receive the necessary consultancy in terms of legal disputes that may arise, transfer-license, etc. Services are offered in a wide network that also enables transactions to be carried out.

Before applying for a trademark through our website, you can analyze whether there is a similar trademark previously registered in the relevant classes and the risk at the application stage, and you also have the opportunity to receive this service free of charge.

To get more detailed information about the subject and ask your questions you can reach us via e-mail sent to bilgi@dagciteke.com